By Phill Rogerson, Head of RIA Distribution and Strategy

As Registered Investment Advisors (RIAs) think about the sophisticated needs of their high-net-worth clients, more and more are looking for ways to personalize at scale. From concerns about changes in the tax landscape to interest in impact investing, investors are looking for more from their advisors. Your ability to meet client expectations and provide greater customization will allow you to differentiate and grow your practice.

For this blog post on the value of hyper-personalization, we’ve teamed up with BlackRock, one of our strategic partners, to share thoughts from a new series of whitepapers called Sharing Perspectives, where we offer insights on the trends today’s advisors are facing and our views on the future. Read on to learn about the importance of personalized solutions to help you meet your clients’ needs.

Two Ways to Unlock More Personalization

1. Deliver always-on tax management

With all eyes focused on the tax season ahead, more RIAs are thinking about the importance of tax management. Many are looking for an easy and effective way to help reduce their clients’ tax exposure without becoming tax experts themselves.

In our Sharing Perspectives whitepaper, “Help clients keep more: Managing the impact of taxes in a personalized way,” we highlight Envestnet and BlackRock’s shared perspectives on why a tailored, always-on approach matters. We believe taxes have become more essential to the investment conversation and see data and technology-driven innovations leading to better client outcomes.

“When it comes to managing a client’s overall tax situation, advisors face challenges. With sophisticated tax management technology solutions, and taxes top of mind for so many investors, there is a new opportunity for advisors to help manage the impact of taxes in a personalized and differentiated way,” said Eve Cout, Head of Model Portfolios Product for BlackRock US Wealth.

When you can apply tax overlays and do so efficiently, you offer a holistic tax management solution for clients wishing to mitigate the impact taxes have on their portfolios. Tax overlays enable a customized, ongoing tax-optimization approach to your clients’ assets while you focus on managing their investments. Tax Overlay Services can be accessed through Envestnet’s UMA solution, available through Tamarac.

2. Create portfolios that align with clients’ goals, preferences, and values

In another Sharing Perspectives whitepaper, “The importance of sustainable investing,” we highlight Envestnet and BlackRock’s shared perspectives on sustainable investing, including trends to watch and how to move the sustainable investing conversation forward. We believe investors’ needs are evolving to prioritize sustainability-related issues and see innovation opening the door for more personalized portfolio construction.

“Interest in sustainable investing has never been stronger, and it’s becoming more and more essential for advisors to incorporate an understanding of sustainability into their service offerings. Sustainable investing can also allow advisors to better engage with their clients while building a core competency that will help them stand out from the crowd and pursue a new opportunity for growth,” said Dana D’Auria, Co-CIO at Envestnet.

When you can apply impact investing overlays and do so efficiently, you can build portfolios in a more personal way based on your clients’ social preferences. Available from Envestnet’s portfolio consulting group, Envestnet | PMC, Impact Investing Overlay Services allow you to direct multiple investment screens aligned with an integral representation of your clients’ personal values.

Learn More About Ways to Personalize

You have access to personalization at scale and more through integration with Envestnet’s managed account platform. Our Unified Managed Account (UMA) solution allows you to consolidate the management of separately managed accounts (SMAs) and UMAs and automate services that you may be handling manually today. It also unlocks more opportunities to personalize client portfolios and deliver more integrated advice.

To learn more about our Unified Managed Account Solution, integrated within the Envestnet | Tamarac platform, email us at or visit


An investment’s environmental, social and governance (“ESG”) strategy limits the types and number of investment opportunities available and, as a result, may underperform other investments that do not have an ESG focus. An investment’s ESG strategy may result in investing in securities or industry sectors that underperform the market as a whole or underperform other investments screened for ESG standards.

Neither Envestnet, Envestnet | PMC™ nor its representatives render tax, accounting or legal advice. Any tax statements contained herein are not intended or written to be used, and cannot be used, for the purpose of avoiding U.S. federal, state, or local tax penalties. Taxpayers should always seek advice based on their own particular circumstances from an independent tax advisor.

BlackRock and Envestnet are separate and unaffiliated firms and are not responsible for each other’s services or policies. Through a holding company subsidiary, BlackRock, Inc. (“BlackRock”) owns a non-controlling interest in Envestnet’s parent company, Envestnet, Inc. (NYSE: ENV).

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