By Alli Jordan, President & COO, LibertyFi

For RIAs looking to scale their practice, the choice of wealth management technology is business-critical because it can redefine the advisor and client experience. By delivering the kinds of experiences that clients expect—on-demand views of their wealth and a greater role in decision-making—advisors can build reputation, loyalty, and the business.

LibertyFi has worked with dozens of RIAs; and finding the right technology to outsource day-to-day operations can help advisors grow and scale efficiently. Below are some strategies to consider as you build out your firm’s capabilities and solutions to position yourself more effectively as a holistic wealth advisor.

Increase advisor productivity & efficiency

As RIAs define, organize, and outsource some of their day-to-day operations to increase efficiency productivity, look for technology that has the capabilities to reduce the complexity of managing your practice, for example:

  • Billing computation and administration, including account setup, account funding, back-office administration, and fee debiting
  • Portfolio accounting and overlay trading, where the advisor is the allocator and the system handles all of the trading via algorithms and STP
  • Built-in workflow, service request system to facilitate cash raises, systematic withdrawals, and tax loss harvesting
  • Compliance tools to capitalize on the opportunity to provide a fiduciary standard of client care

Scaling Your Practice

To scale a practice and drive growth, RIAs need to find new ways to apply technology to improve both the advisor and client experiences. By creating and streamlining repeatable processes, you can help them achieve their goals. Delivering a seamless conversion process may include:

  • Custodian integration
  • Investment mapping
  • Transition of client accounts
  • Platform configuration to meet your firm’s specific needs
  • Ongoing support to build advisor familiarity and confidence in use of the platform

Deliver on the customer experience

Clients are looking for deeper, more meaningful relationships with their advisors. Using a comprehensive, end-to-end solution that automates workflows, advisors can focus on helping clients work to meet their financial goals, which deepens relationships and provides the peace of mind clients seek.

About LibertyFi

LibertyFi has deep expertise helping growth-oriented RIAs drive revenue and scale their businesses with the Envestnet platform. Our personalized consulting services include evaluating clients’ business processes and their supporting technologies, implementing the Envestnet platform, streamlining operations, and providing middle-office support. We can help you strengthen your client experience by defining and automating your workflows. Learn more at Alli Jordan is the President and COO of LibertyFi. You may reach her at


The information, analysis, and opinions expressed herein are for general information only. Nothing contained in this document is intended to constitute legal, tax, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. Past performance is not indicative of future results.

LibertyFi and Envestnet are separate and unaffiliated firms. This blog should not be construed as a recommendation or endorsement of any particular product, service, or firm.

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