By: Phill Rogerson

At a recent exclusive online webinar launch event, “Managing Credit as Strategically as Investments Just Got Easier: Introducing the Envestnet Credit Exchange,” I was pleased to announce a new and valuable resource to Envestnet | Tamarac advisors: the ability to help meet client demand for credit advice. The Envestnet Credit Exchange, powered by Advisor Credit Exchange’s digital loan platform (ACx), empowers Tamarac advisors to help clients manage credit as strategically as they manage investments.

For our webinar launch event, I was joined by Bill Cassidy, Managing Director, Strategic Accounts at Advisor Credit Exchange, and Brandon Scott, RIA Business Development Associate at Advisor Credit Exchange. Our event drew Registered Investment Advisors (RIAs) from around the country interested in learning how to add diverse lending solutions to their toolkits to support becoming fully integrated wealth managers helping them differentiate their practice and drive growth.

Here’s a recap of what we covered:

RIA Marketplace Overview

I started by providing an overview of the RIA marketplace and where we see the latest trends in the evolving social behaviors of investors, especially the demand for personalization and services and solutions on their terms. I then covered how Envestnet’s Financial Wellness Ecosystem is built to help you run your business more efficiently, turn data into intelligence to power your business, and help you optimize client portfolios. My introductory remarks concluded with a discussion on the need to focus on your clients’ credit needs as you think about the growth of your practice.

The Need for Credit Advice

Cassidy then joined the session and discussed the significant gaps between the services investors desire and the services they actually receive. Research shows that 84% of clients expect their advisor to provide loan and credit management advice. Despite that expectation, only 4% of clients report they receive lending advice from their advisor.1 Cassidy covered four reasons why advisors typically fail to provide the credit advice and lending solutions their clients are looking for, including lack of awareness, limited choice, fear of a negative client experience, and uncertainty around lender service levels, and how all these concerns can be addressed with the Envestnet Credit Exchange.

Cassidy explained how the Envestnet Credit Exchange empowers Tamarac users to deliver advice-driven financing to help clients manage both sides of the balance sheet by gaining instant access to a broad range of pre-selected loan options from a highly select group of lending partners.

He covered three key benefits the Envestnet Credit Exchange provides:

  • A curated choice of lenders in each loan category, chosen both for product options and for their ability to provide a high-quality client experience
  • Pre-selected loans for underwriting and pricing/terms, which you may access before speaking with your client, ensuring your client only sees what you want them to see and has a positive experience working with you
  • A streamlined digital process that is backed by a team of subject-matter experts available to answer your questions, helping you provide professional, knowledgeable lending advice back to your client

Resources to Get Started: Making Credit a Part of Your Practice

Scott concluded the webinar with a platform demonstration for how the exchange works and the 360-degree advisor engagement and support designed to help develop you into a financing and liquidity strategic resource. He wrapped up the event by sharing his five “best practice” tips for getting started, including the availability of a dedicated ACx regional lending team to support you through the process.

Learn More

In case you missed our exclusive online launch event, “Managing Credit as Strategically as Investments Just Got Easier: Introducing the Envestnet Credits Exchange for Tamarac Users,”:

Watch the replay

To learn more about how you can manage credit as strategically as investments with the Envestnet Credit Exchange, connect with us at

1. “Market Insights 2022,” Spectrem Group,

This commentary is provided for educational purposes only. The information, analysis and opinions expressed herein reflect our judgment as of the date of writing and are subject to change at any time without notice. They are not intended to constitute legal, tax, securities or investment advice or a recommended course of action in any given situation. All investments carry a certain risk and there is no assurance that any investment, asset class or factor subset will provide positive performance over any period of time. Information obtained from third party resources are believed to be reliable but not guaranteed. Past performance is not indicative of future results.

Investing carries certain risks and there is no assurance that investing in accordance with the portfolios mentioned will provide positive performance over any period of time. Investors could lose money if they invest in accordance with the portfolios discussed herein. Advisors should always conduct their own research and due diligence on investment products and the product managers prior to offering or making a recommendation to a client.

Advisor Credit Exchange, LLC (“ACx”) provides access to lending solutions for advisors’ clients via the Envestnet Platform through Envestnet Asset Management’s affiliate, Envestnet Financial Technologies. Envestnet, Inc. has a financial interest and occupies board of director positions in ACx. Neither ACx nor Envestnet offers any loan products or makes any lending decisions. The funding and administration of all loans is undertaken by separate and unaffiliated financial institutions. This presentation should not be construed as a recommendation or endorsement of any particular product, service, bank or firm.

The services and materials described herein are provided on an ‘as is’ and ‘as available’ basis, with all faults. The graphical illustrations herein do not represent client information or actual investments. Nothing contained in this presentation is intended to constitute legal, tax, accounting, securities, or investment advice, nor an opinion regarding the appropriateness of any investment, nor a solicitation of any type. Envestnet disclaims all warranties, express or implied, including, without limitation, warranties of merchantability or fitness for a particular purpose, title, non-infringement or compatibility. Envestnet makes no representation or warranties that access to and use of the internet while utilizing the services as described herein will be uninterrupted or error-free, or free of viruses, unauthorized code or other harmful components. Envestnet reserves the right to add to, change, or eliminate any of the services and/or service levels listed herein without prior notice to the advisor or the advisor’s home office.

This document refers to information products or services that may be in development and not yet available. Accordingly, nothing in this presentation should be construed as a representation or legal agreement by Envestnet to make available specific products or services (including, without limitation, concepts, systems or techniques.)

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